Applied Research
Consumer Research
We adapt research studies such as large-scale quantitative surveys and smaller scale qualitative projects, to address the specific research needs of individual clients. These surveys include consumer usage, customer satisfaction surveys, brand image and segmentation, employee studies, general market research for new product development, market evaluation and feasibility studies. This type of consumer research is critical for all sectors of the economy to better understand their customers/stakeholders, their own opportunities and vulnerabilities.
Social Research
We focus and develop innovative approaches and methodologies for researching some of the most challenging issues that affect the social lives of people and the needs of individual interventions through programme monitoring and evaluation, tracking behaviour and attitude changes, feasibility and impact assessments.